[斯科特]代币化经济在 dApp 及其用户之间建立了强大的共生关系

在 Brave Browser、AdEx 和 Audius 等 Web3 运用程序中引入代币化经济，催生了新的钱银化战略。

Web3 dApp 为其用户供给强壮的鼓舞，经过代币奖赏他们的参加，并在此过程中建立更多的共生关系。

传统的 Web2 运用程序的成功建立在三种首要的盈余战略之上，包含经过时间检测的基于广告的模型。

这样，产品或服务就可以免费取得，但用户最终会成为产品，因为他们的数据被存储并出售给广告商。

其他盈余途径包含付费形式，即要求顾客预先付费才能运用运用程序，而免费增值形式或许更具吸引力，在鼓舞用户花钱解锁其他特性和功能之前，在运用程序中供给免费元素。

现在，跟着互联网的发展变得更加去中心化，Web3 引入了第四种商业形式。

这被称为代币化经济，dApp 发行自己的原生加密钱银代币，作为对那些与其产品和服务互动的人的奖赏。

什么是代币化经济？

所谓的 dApp 是由自己的运用内钱银政策支撑的去中心化运用程序，在加密圈中称为“代币经济学”。

大多数 dApp 尝试以这样的方式设计其代币经济结构，即代币的价值跟着其被更广泛的选用而升值，然后添加用户的价值。

关于 dApp，顾客不仅仅是客户，他们仍是该运用程序的部分所有者和投资者。

DApp 将依据智能合约中写入的既定规则向用户分发代币。

这些规则不能更改。

其意图是经过奖赏用户参加来鼓舞 dApp 的选用，无论该 dApp 是游戏、社交网络、乘车共享运用程序、酒店预定门户仍是其他东西。

在许多情况下，颁发用户的代币答应他们对管理问题进行投票，而且许多 dApp 建立了去中心化的自治组织或 DAO 来组织社区一致。

虽然用户可以自由出售他们的代币奖赏来交换比特币等加密钱银，但他们也被鼓舞在 dApp 中运用这些代币，并因此取得扣头。

代币化经济体还引入了新概念，例如经过质押来维护网络，以交换更多奖赏。

One of the key distinctions of tokenized economies is that they operate without any intermediaries. As such, payments are made in a peer-to-peer fashion, so ownership and value is distributed across the entire economy. The more the network grows, the greater the value generated, meaning the more the token appreciates. As for governance, those who possess more tokens will have greater voting power on key issues.

Tokenized Economies In Action

Web3 dApps have learned that the tokenized economy enables them to create stronger, symbiotic relationships with their users. One way they can do this is by offering discounts or even more rewards to users who pay using the dApp’s native token.

Already, many fascinating examples of how this works are up and running. For instance, the decentralized advertising network AdEx has created a system that rewards people for seeing in-app advertisements. One of the main advantages of AdEx is that users retain control of their private data, with their browsing histories and activity all stored on the user’s device and masked using Zero-Knowledge Proof cryptography. It means users can retain their privacy, or alternatively share their browsing data and purchasing history with select advertisers, and earn rewards in the native $ADX token. Users can then sell those tokens, or alternatively stake them via the Ambire Wallet to earn additional passive income.

The Brave Browser is built on a similar idea. It’s essentially just a regular browser based on Google Chrome but it comes with a powerful, built-in ad-blocker that prevents any annoying ads from showing up. It even blocks ads on YouTube.

However, Brave supports advertisers in a different way, by letting them pay users to view their ads. Users are awarded Basic Attention Tokens or $BAT for every ad they view, and these tokens can then be sold for $USDC, meaning users profit every time they agree to see an ad. To boost its in-browser economy, Brave has created a mechanism where users can tip their favorite content creators with $BAT tokens. It all adds up to a much fairer rewards distribution. Advertisers get to target their ads at the right audience, and that audience is compensated for being interrupted. Win-win.

The tokenized economy can be implemented in various other ways. For instance, Audius is a decentralized version of the Spotify music streaming service, built on the Solana blockchain. With Audius, musicians and bands can interact directly with their fans, without any money going to any middleman, as is the case with Spotify. Users earn daily rewards in $AUDIO tokens for playing with the app, and these tokens can then be spent to pay to access songs. To date, Audius has been a big hit, amassing more than 7.5 million active users by September 2022, just five years after its launch. Spotify still rules the roost with more than 165 million subscribers at the last count, but Audius has definitely emerged as a viable alternative that’s far more rewarding for its users.

代币经济学鼓舞大规模选用

代币化经济最吸引人的地方在于，曾经只需求忧虑构建运用程序的开发人员现在有必要考虑他们的代币经济政策和管理结构，以保证鼓舞措施以有利于整个社区的方式协调一致。

这是一个英勇的新的试验世界，对技术行业具有深远的影响，具有推翻现有商业形式并保证更好的价值分配的强壮潜力。

这是一件很强壮的事情，虽然仍有一些初期问题需求处理，但代币化经济显然有战胜传统网络效应的潜力。

为了取得主流选用，新技术有必要协助教育不熟悉的新用户。

刚刚触摸 Web3 的顾客几乎不了解诸如设置数字钱包、经过链接钱包登录以及在去中心化交易所交易代币等概念。

经过向用户付费并引导他们完结这些入职流程，并为他们的继续参加供给继续的奖赏，dApp 正在开辟一条大规模选用的新途径，并威胁到许多曾经被认为是不行触碰的互联网巨子。

曩昔，顾客不了解互联网。

但他们学会了运用个人电脑和智能手机，并以无数的方式取得了好处。

现在，有了 Web3，这些人被要求再次学习，但这一次供给首要鼓舞的是经济利益。

此时快讯

【a16z网络运营官：今天将通过两个钱包投票选出对Optimism未来的治理建议】金色财经报道，a16z网络运营官Ross Shuel表示，除了我们正在进行的代币授权计划，今天a16z将确定钱包，今天a16z正在识别我们直接投票的钱包，投票选出对Optimism未来的治理建议。需要提醒的是，我们之前已经向一系列广泛的Optimism代表进行了授权。今天，我们有 17 位Optimism代表，我们一直在寻找更多具有合适素质的代表。
展望未来，我们还可能直接对某些战略性提案进行表决。为此，我们将首先使用以下两个钱包，它们总共拥有约1千万OP的投票权。